Victor J. Parrish

Victor J. Parrish

Fractional CFO & Advisor

4:19 PM

Available
VJP

Fractional CFO & Advisor

Your business deserves a financial co‑pilot.

I help service-based business owners get clear on cash flow, build financial systems that work, and protect what they’re building, without the cost of a full-time CFO.

0+

business owners served nationwide

Two decades inside the numbers of private companies

  • PricewaterhouseCoopers alumni

  • 20+ years in financial services

  • Licensed insurance producer

  • Leveraged by SI

  • CFO & advisory clients nationwide

  • PricewaterhouseCoopers alumni

  • 20+ years in financial services

  • Licensed insurance producer

  • Leveraged by SI

  • CFO & advisory clients nationwide

Sound familiar?

Most service businesses are flying blind financially: not because you’re bad at business, but because no one taught you how to run the financial side of one. 

Revenue is up, but you can’t say where the money went

Cash flow is unpredictable and you pay yourself last

Big decisions made without a financial expert

No P&L review, forecasting or KPI tracking

Revenue is growing faster than profit

No plan if you can’t work tomorrow

These aren’t signs of a failing business. They’re signs of a growing one that needs the right financial partner in the room.

Years in finance

Years at PwC

Clients served

Minutes to assess

The framework

Clarity. Control. Confidence.

Every engagement follows the same three phases, because lasting financial results come from sequence, not shortcuts.

Phase 1 · Clarity

Phase 1 · Clarity

Know where you actually stand

A complete picture of your cash flow, P&L, expenses, obligations and risks. No guessing. Just honest numbers.

Phase 1 · Clarity

Know where you actually stand

A complete picture of your cash flow, P&L, expenses, obligations and risks. No guessing. Just honest numbers.

Phase 2 · Control

Phase 2 · Control

Build systems that work

The financial infrastructure your business needs: dashboards, forecasting, KPIs and protection planning.

Phase 2 · Control

Build systems that work

The financial infrastructure your business needs: dashboards, forecasting, KPIs and protection planning.

Phase 3 · Confidence

Phase 3 · Confidence

Lead with every decision

With real data at your finger tips and real systems, you make pricing, hiring and growth decisions with clarity, not instinct.

Phase 3 · Confidence

Lead with every decision

With real data at your finger tips and real systems, you make pricing, hiring and growth decisions with clarity, not instinct.

How we work together

Three ways to get the financial leadership you need.

From a single focused session to an ongoing CFO partnership, with protection planning built in when you need it.

CLARITY

Financial Clarity Session

A focused 30-minute working session on your cash flow, P&L and top priorities. You leave with a written action plan.

Start here

30 minutes

Virtual

Written Analysis

STRATEGY

Strategic Advisory Session

A paid consultation for business owners who need expert guidance but are not currently enrolled in ongoing Fractional CFO services.

Most popular

30 - 60 MINUTES

Ongoing partnership

PROTECTION

Business Protection Review

We identify your exposure (key person, buy-sell, income protection) and build a plan that covers what’s actually at risk.

Protection

Review

Written plan

Free assessment

Not sure where to start?

Take the Business Finance Assessment: 6 questions and a personalized result that tells you exactly what your business needs most right now.

01

Takes 3 minutes

Six focused questions on cash flow, systems and protection.

02

Personalized result

A result built around your answers that shows what your business needs most.

03

Clear Next step

See which service fits best for your business, then book directly.

04

Completely free

The fastest way to find out where you stand before you book anything.

01

Takes 3 minutes

Six focused questions on cash flow, systems and protection.

02

Personalized result

A result built around your answers that shows what your business needs most.

03

Clear Next step

See which service fits best for your business, then book directly.

04

Completely free

The fastest way to find out where you stand before you book anything.

01

Takes 3 minutes

Six focused questions on cash flow, systems and protection.

02

Personalized result

A result built around your answers that shows what your business needs most.

03

Clear Next step

See which service fits best for your business, then book directly.

04

Completely free

The fastest way to find out where you stand before you book anything.

About Victor

A financial partner who’s been in the room, and in the trenches.

Before founding my own practice, I spent 8 years at PricewaterhouseCoopers as a tax accountant inside the financial lives of private companies, seeing firsthand what separates businesses that scale from businesses that stall. As a licensed insurance producer, when I find a protection gap I can help you close it, not just flag it.

I work with service-based business owners who are done guessing and ready to run their finances with the same seriousness they run their business.

  • “Before Victor, I priced jobs on gut feel and hoped the draws covered payroll. Now I know my true margin on every bid, and last quarter we walked away from two jobs that would have lost us money.”

    Mike Delgado

    Mike Delgado

    Owner, Delgado Custom Builders

  • “Roofing is feast or famine. Victor built us a 13-week cash forecast that carried us through winter without touching our line of credit, for the first time in six years.”

    Tasha Grant

    Tasha Grant

    President, Summit Ridge Roofing

  • “We were growing fast and somehow always broke. Victor found $38K in underbilled change orders in the first month. The retainer paid for itself before our second session.”

    Ryan Kowalski

    Ryan Kowalski

    Founder, Keystone General Contracting

  • “The monthly dashboard is the first thing I open. Backlog, margin by job, AR aging. I run the company on real data now instead of my bank balance.”

    Chris Whitman

    Chris Whitman

    CEO, Whitman Commercial Roofing

  • “The protection review was eye-opening. If something had happened to me or my partner, the business would have been stuck. Victor helped us put a buy-sell plan in place that actually fits.”

    Dana Brooks

    Dana Brooks

    Co-Owner, Brooks & Hale Construction

  • “Victor walked me through buying our second crew truck and showed me exactly what it would do to cash flow before I signed anything. I finally understand my own numbers.”

    Luis Ortega

    Luis Ortega

    Owner, Ortega Roofing & Exteriors

  • “Before Victor, I priced jobs on gut feel and hoped the draws covered payroll. Now I know my true margin on every bid, and last quarter we walked away from two jobs that would have lost us money.”

    Mike Delgado

    Mike Delgado

    Owner, Delgado Custom Builders

  • “Roofing is feast or famine. Victor built us a 13-week cash forecast that carried us through winter without touching our line of credit, for the first time in six years.”

    Tasha Grant

    Tasha Grant

    President, Summit Ridge Roofing

  • “We were growing fast and somehow always broke. Victor found $38K in underbilled change orders in the first month. The retainer paid for itself before our second session.”

    Ryan Kowalski

    Ryan Kowalski

    Founder, Keystone General Contracting

  • “The monthly dashboard is the first thing I open. Backlog, margin by job, AR aging. I run the company on real data now instead of my bank balance.”

    Chris Whitman

    Chris Whitman

    CEO, Whitman Commercial Roofing

  • “The protection review was eye-opening. If something had happened to me or my partner, the business would have been stuck. Victor helped us put a buy-sell plan in place that actually fits.”

    Dana Brooks

    Dana Brooks

    Co-Owner, Brooks & Hale Construction

  • “Victor walked me through buying our second crew truck and showed me exactly what it would do to cash flow before I signed anything. I finally understand my own numbers.”

    Luis Ortega

    Luis Ortega

    Owner, Ortega Roofing & Exteriors

PwC

8 years, Private Company Services

20+ years

Tax, advisory and business credit

Licensed

Insurance producer, where appointed

Modern tools

AI-powered financial visibility

Insights

Clear thinking for business owners.

Practical notes on cash flow, financial systems, and protecting what you’re building.

FAQ

Common questions.

Everything you need to know before taking the next step.

Book a call

Stop guessing. Start leading your finances.

The Financial Clarity Session is the fastest way to get clear on where your business stands and what needs to happen next.

90 minutes · Written deliverable · Virtual

VJP

Fractional CFO & Advisor · Parrish Advisory Group, LLC

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Parrish Advisory Group, LLC provides business financial consulting and advisory services. Parrish Advisory Group, LLC is not a registered investment adviser and does not provide securities or investment advice. Life insurance products and services are offered through Victor J. Parrish, a licensed insurance producer, only in jurisdictions where he is appropriately licensed and appointed.

© 2026 Victor Jesus Parrish® All rights reserved. VICTOR JESUS PARRISH® is a federally registered service mark of Victor Jesus Parrish.